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How Do Prediction Markets Work?

Updated June 2026·2 min read
On this page
  1. It starts with a yes-or-no question
  2. Prices are set by traders, not the platform
  3. You can hold or sell before it ends
  4. The steps, in order

Prediction markets work by matching buyers and sellers of event contracts — there is no house setting the line. You pick a clear yes-or-no question, buy the side you think is right, and the price you pay reflects the market’s live estimate of the odds.

It starts with a yes-or-no question

Every market asks one clearly defined question with an official settlement source and a deadline — for example, “Will the Fed cut rates in July?” You choose Yes if you think it will happen or No if you think it will not. Each contract settles at $1 if your side is right and $0 if it is wrong.

Example

“Will the Fed cut rates in July?” Yes is trading at 40¢. You buy 100 Yes contracts for $40. If the Fed cuts, each pays $1 — you collect $100, a $60 profit before fees. If it holds, the contracts settle at $0 and you lose your $40.

Prices are set by traders, not the platform

Unlike a sportsbook that sets the odds and takes the other side of your bet, a prediction market is an exchange: Kalshi and the others simply match orders between users, and the price moves with supply and demand. When more traders buy Yes, the price rises; when they sell, it falls. The platform earns from fees, not from a built-in margin.

You can hold or sell before it ends

You are not locked in until settlement. As long as there is a buyer, you can sell your position early to lock in a gain or cut a loss — which makes a contract a tradable position, not a one-and-done bet slip.

The steps, in order

Choose a market, read the rules and settlement source, buy Yes or No, then hold to expiry or sell beforehand — and collect $1 per contract if your side wins. New to it? Start with our guide to buying your first contract, and browse live questions in the markets hub.